My time at Diaxxo was an incredible opportunity to touch almost every part of the product and brand experience. Because we were working with advanced scientific tech, my biggest goal was making complex concepts intuitive and visually engaging.
On the digital side, I designed the company website from the ground up and ran user research to build the UX/UI for our product interfaces. On the physical and marketing side, I handled everything from packaging, labels, and product datasheets to 3D rendering and pitch decks.
It was a deeply collaborative role, working hand-in-hand with R&D and product development teams to ensure our technical storytelling was accurate, sharp, and beautifully designed.
