Recreating curiosity in Antikenmuseum Basel

How do you get younger audiences excited about ancient history? While completing my MA at FHNW, I collaborated with the Antikenmuseum Basel to tackle a real-world challenge: reversing a yearly drop in visitor numbers. By diving into their existing communication strategy, my team identified new opportunities and designed a targeted campaign that drove highly positive test results. Below, you’ll find the final slide deck we presented to university professors and the museum’s media team.

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